The journal

Conversations from the coffee shop.

Most of what we believe got worked out over coffee — at a corner table in our local shop, where the ideas for this company, our agents, and more than a little philosophizing about AI, humans, and life happen. This is where we write those conversations down. Pull up a chair.

Just because you can send a million emails

The agent makes almost everything possible. That's exactly why judgment matters more, not less. On the difference between capability and wisdom — and why we'll sometimes tell you not to.

The first weeks change what you ask for

Every client starts with the same three requests. By week four they're asking for things they didn't know were possible. What happens when the cost of trying ideas collapses.

Good ideas shouldn't die of logistics

The backlog in every operator's head isn't a productivity problem. It's a pricing problem — and what changes when an idea no longer costs a team.

Stay at the table

One conversation a month. No noise.

What we're learning, building, and arguing about over coffee — written down and sent your way. Unsubscribe anytime; we won't take it personally.